Almost everybody loves beautiful cakes. You may not like to eat them so much but you can’t help but admire the beautiful patterns and decorations looking like “no-knife-should-touch”!
And that’s were you have Tosan Jemide, who has taken the apron and rolling pin thought to be only for women and creates cakes that look like artistic masterpieces.
The Nigerian baker and sugar craft artist grew up in a cake-making family and at age 10 was already assisting his mum mix cream and sugar.
How it all began
Tosan was a student in the University of Ibadan studying Sociology when his elder brother was about to get married. This was to be the first wedding in the family and Tosan’s elder brother for some weird reason felt it right to ask Tosan to make his wedding cake.
At that time, Tosan had never baked a cake from start to finish alone. Yet, he too, agreed to bake the cake. After several failed attempts of getting the cake right, he baked the perfect cake that got everyone in the wedding singing praises. From then on, he began making cakes for people who had something to celebrate.
He dropped his Sociology classes and clothing business and headed to the United Kingdom. There, he did a course in character modeling in Squires Kitchen School, Farnham. While learning more about cakes and he worked for various cake companies including Gloriette in Knightsbridge.
The Birth Of Cakes By Tosan
He returned to Nigeria four years later and launched Cakes by Tosan in 2001. Cakes by Tosan is undoubtedly a market leader in the Nigerian bakery industry with sugar craft cakes for the premium market and budget cakes. His cakes are not only portrait-like spectacular but leave that pleasant I-want-more taste in your mouth.
His clients include Presidents of nations, Ministers, celebrities and multinational co-operations. Some of his corporate clients include Guaranty Trust Bank, Access Bank, Diamond Bank, Intercontinental bank, Banwo & Ighodalo.
Cakes by Tosan is a commercial outfit where he is CEO and includes ‘Celebrations by Tosan’, ‘Topcrust Bakery’ (a multi-million commercial bread bakery) and ‘Cupcakes by Tosan’ which (launched in 2012). He also owns a restaurant/cafe Le Saison and a training school.
Achievements
In 2013, Cake by Tosan won the Best in Show award at the International cake event in Manchester. That same year, Tosan built a 28 feet sugar craft edifice known to be the tallest cake in Africa till date.
He was also awarded best cake design at by the George Kerry Foundation. He was awarded a member of the honors roll by the Association of Party Organizers and Event Managers of Nigeria in recognition of his distinctive and innovative contribution to the Nigeria’s wedding industry.
He is a adventurous foodie who believes he can do anything with cakes. He is also a philanthropist dedicating time and resources to youth charities.
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